Frank Warren
Frank Warren, Britain’s premier and longest-serving boxing promoter, has been building champions in the professional sport for nearly 45 years and was acknowledged for his work across the industry in 2008 with his entrance into the International Hall of Fame.
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Just The Ticket For Warrington
By Queensberry Promotions
PUNCHLINES
By Richard Hubbard
A modern day reality confronting nearly all young boxers entering the fight game is they must earn their ticket. For rookie pros, putting bums on seats probably increases their stock more than sticking opponents on their backsides.
Even those lucky enough to launch their careers with the backing of a major promoter are expected to make an effort and the Board of Control make no bones about it when addressing young hopefuls at their monthly pre-licensing meetings.
The officials point out in no uncertain terms that if it is a quick buck you are after, then boxing is probably not the sport for you.
On the small hall circuit, where most novices cut their teeth, different promoters have different models, but the basic requirement is the shifting of more or less 100 tickets to friends and family.
The income generated is to cover the opponent, which comes in at roughly a grand - although the promoter might suggest it is closer to £1,200 - then there will be money to go ‘in the house’, maybe £750 to chip in towards venue hire, medical provision, security and so on.
After that, depending on which deal has been taken up, remaining monies will be split between the promoter and the fighter. So, by the time the boxer has divvied up his training and management fees, he is hardly left with a small fortune.
Some boxers find it nigh on impossible to hit the designated ticket target, in which case some promoters will seek to offer a ‘50-50 deal’, where two boys in the same boat will fight each other to lessen the burden.
In order to get their careers off the ground, many a young fighter buys up the remaining tickets himself to avoid being removed from a card. For others, being a boxer and a salesman is simply too stressful and they are ultimately lost to the sport.
Probably the most prolific ticket seller currently active in Britain is Josh Warrington, one of Frank Warren’s newest recruits, who seemingly single-handedly packs out the Leeds Arena whenever he takes to the ring in his home city.
His salesmanship is enviable, but it didn’t happen by accident and the Leeds Warrior explains that he had to put himself about in a big way to cultivate such a bumper audience, even if he does credit geography for part of his success rate.
“It has been a combination of a few things, I got lucky and fell on my feet in being where I am from in Leeds,” reasoned the featherweight, who forced himself to put sales before soaps to generate such support. “I am a proud Leeds lad, proud of my football and rugby team.
“Most of the people you see in the Arena are my pals from school or I have met them. It doesn’t happen overnight, it takes time, you’ve got work hard and get out there.
“Sometimes you think you just want to stay in and watch telly, watch a bit of Coronation Street, but you’ve got to get out there and let people know who you are. I often used to say to myself that the next fight will be bigger, but sometimes it would be smaller.
“My time really came when I won my first title, so you have got to keep on grinding and get people to believe in you. Your name has got to be cemented in there.
“The times when I’ve had a spare day and should be relaxing, I am getting out there having an orange juice with people talking about football or boxing. I would get little clips up on my phone or show them pictures.
“They would say they will come to my next one and they come down and have little taste of it, then they tell their mates and it has snowballed. That is how it’s happened for me.
“If someone has got a personal relationship with you they will want you to do it a little bit more and will make the effort to come and watch you.
“The support means a lot and when I walk out into that Arena with the fans behind me you feed off the energy they give you and they want you to win as much as you do yourself.”
So when a boxer says he couldn’t do it without the support of his fans, he really does mean it and the moral of the story is, if you know a young fighter and fancy a good night out, then do tap him up for a few tickets.
He really will be more than happy to oblige.