Next Stop, DAZN!

ON SUNDAY EVENING we were finally in position to make our big reveal of our broadcast partnership from April of next year and I really couldn’t be more delighted.

DAZN has more than shown its boxing colours over the last few years and the emphasis and priority it gives to our great sport was a clear and obvious appeal. With this new deal we will have greater scope for innovation, an increased number of dates, huge potential for international growth and the ability to maximise opportunities by collaboration with the other promotional companies featuring under the same umbrella.

With everyone pulling in the same direction, DAZN can become an absolute juggernaut in taking the fight game to new and unparalleled heights over the course of our long-term arrangement.

We have been very clear over recent years of our objective to be the Best of British, to really harness the finest young talents and build an unrivalled group of fighters, particularly in the heavyweight division. It was a mission I feel I can safely say was accomplished and I truly believe we have the best collection of fighters of any promotional company in the world, actually.

It was always a building process and it still is. My mantra and what has served me well over so many years is that you never stop building. You have peaks and troughs, as with any industry, but if your byword is development, you should not encounter a talent shortage.

Currently, thanks to hard work, patience and continuing to lay foundations, we are in a position of strength with so many leading fighters and so many top fights to be made. We will always apply these principles even across expanded territories.

With ourselves, Matchroom, Golden Boy, along with other promotional agreements DAZN has in place, the possibilities are endless and the real benefactors will be fans of the sport. Big things will happen.

It should also be noted that we are not stepping into the unknown. Queensberry, in tandem with DAZN and others, have significantly broadened our horizons over the last year or so via boxing’s starring role in Riyadh Season, where we have all come together and staged probably the greatest shows, certainly of my lifetime.

Now we are officially all one team and I cannot wait until April 1 when the planning stage will turn into a major delivery of the biggest and best fights.